The train fight against spam Hits a Bump
E-mail spam, advertising, the latest Quality-of-life scandal - no other than the squeegee men - the love that politicians in the attack.
In the spring of this year, a consensus appeared to be spam in countries emerging House of Representatives and the Senate guide, the Internet and providers of direct marketing services, industry, which had dropped its objections against any regulation of e-mail. Several accounts have been established, all closely focused on fraudulent e-mails, falsely sender or product to sell.
Then, a monkey of a key landed in this good if the legislative process. In June, the Federal Trade Commission started collecting phone numbers of people who do not want to be called by telemarketers. Solicitors phone, phone numbers displayed in the list as soon as it becomes effective in October, can be punished with large fines. Overnight, the Do-not-call list to one of the most popular online hotel during recent initiatives in store, on average, with people from registering one million telephone numbers per day during the first month.
Suddenly, public support for a “non-spam has started to build the list. A bill establishing such a registry, which had little support earlier this summer when it was introduced by Senator Charles E. Schumer, Democrat of New York is the center of most of the spam debate in Washington.
The marketing managers and their allies, such as Microsoft and AOL have strong non-spam list. Spam is several telephone marketing, they say, because such a list would be expensive to administer and could be vulnerable to hackers. It is even more important, it would be most to the sale of credit cards and DVD clubs Main Stream enterprises as far as miracle pills and get-rich-quick schemes online hucksters.
Le”légitime than boys follow a “non-spam list, but it is less than one third of e-mail are more and more people,’’said Jerry Cerasale of the Direct Marketing Association’s Senior Vice President for Government Affairs. ” Spammers “The worst show no evidence to d ‘, they want to comply with existing laws, he said, so there is no reason to believe that they would be in agreement with the proposal to register.